Redefining the world’s ability to make every customer experience extraordinary

Our story

Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve.

What began in social listening and engagement has evolved into the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM). Our four product suites — Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights— are built on a single codebase, enabling seamless collaboration and real-time action.

Today, Sprinklr empowers customer-facing teams to engage, listen and respond across 30+ digital channels — all from one unified platform.

By unifying data and breaking down silos, elevating human potential through intelligent AI, and transforming every interaction into a moment of impact, we help brands unlock agility, drive growth and deliver outcomes that truly matter.

As teams, markets, and geographies align, brands gain a unified digital edge — the place where every customer touchpoint happens. It’s where trust is earned, feedback is shared, and opportunity lives.

While Unified-CXM is an emerging category, Sprinklr is leading the way — helping the world’s top enterprises deliver extraordinary experiences at scale.

Headquartered in New York, with a diverse global footprint, Sprinklr is publicly traded on the NYSE under the ticker symbol “CXM.”

At Sprinklr, we focus on three things:

Leading a new category of enterprise software that we call Unified-CXM

Empowering organizations to reimagine customer experiences by building unified journeys that elevate every moment of interaction

Creating a culture of customer obsession through trust, teamwork and accountability

Our journey

2009

Ragy Thomas launches Sprinklr

2010

Launches Social Listening and Social Engagement products, bringing on its first customer

2012

Onboards its first developer partner

2015

Raises $46M at a $1B+ valuation and attains unicorn status

2015

Launches Sprinklr Insights, the consumer and brand intelligence product suite

2017

Features in Fast Company’s list of Most Innovative Companies

2018

Launches AI capabilities across all products including a new product — Sprinklr Marketing, the marketing and advertising product suite

2020

Raises $200M at
 a $2.7B valuation

2021

Sprinklr goes public. Lists on the NYSE (ticker: CXM), creating the Unified-CXM category

2022

Launches Sprinklr Service, the unified CCaaS product suite

2023

Launches Sprinklr AI+

2024

Sprinklr appoints Rory Read as President and CEO

… and we’re just getting started

We are Sprinklr

Our Vision

Redefining the world’s ability to make every customer experience extraordinary

Our Mission

Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience

The Sprinklr Way

Our culture is built on customer obsession — anchored in trust, teamwork and accountability

1,900+ customers

Across 19 countries

Living in 24 time zones

Sprinklr Headquarters

New York City

Americas HQ

London

EMEA HQ

Singapore

APAC HQ

Dubai

Growth Markets HQ