Sprinklr’s 20.10 Fall '25 Release

NEW AT SPRINKLR

Check out Sprinklr’s 20.10 Fall '25 Release

Drive better efficiency, intelligence, and scale – across every customer channel.

Spotlight Fall ’25

Reimagine agent productivity, feedback management, and AI innovation with three powerful updates.

Agent Copilot

Multiply agent productivity with AI-powered assistance. Empower agents with an always-on AI Copilot, helping them resolve issues faster while automating post-call tasks. With less time spent searching for answers, agents can focus on building real customer relationships.

Modernize and simplify Customer Feedback Management

Capture, analyze, and act on both solicited and unsolicited feedback including surveys, reviews and ratings, customer service interactions and social.

Early Access Environment

Test new Sprinklr releases in a production-mirrored early access environment. Protect revenue and improve operational stability by catching issues before they impact your live environment.

Sprinklr Service

Smarter Service, Safer AI, and Fully Customizable Chat

Turn feedback into action, keep AI usage secure, and deliver seamless customer experiences with headless chat.

CUSTOM RAG-BASED ML WORKFLOWS

Get actionable knowledge from data. RAG-based ML pipelines ingest, embed, index, and generate AI-driven responses, customizable for different business contexts and deployable across teams or regions for full control and visibility.

AI SECURITY & GOVERNANCE

Keep generative AI safe and policy-aligned. Built-in guardrails within Sprinklr Service now provide confidence, visibility, and compliance, keeping AI usage safe at enterprise scale.

HEADLESS LIVE CHAT SDK

Fully flexible chat experiences without UI constraints. The headless SDK provides full control over the chat interface—designing UI, managing UX, implementing localization, and controlling business logic—while Sprinklr handles the backend, enabling seamless, on-brand experiences.

Sprinklr Insights

From listening to leading – insights that drive results

Purpose-built dashboards and deep TikTok intelligence transform social monitoring into competitive advantage.

USE CASE HUB

Insight-ready dashboards in minutes. Create source-specific dashboards for X, Reddit, and TikTok, featuring verticalized views for Dining & QSR brands. Now extended to Benchmarking, the Use Case Hub enables faster, more informed decision-making.

TIKTOK CREATOR & KEYWORD DISCOVERY

Discover what matters and who matters. Search, evaluate, and track TikTok creators and keywords directly in Sprinklr to streamline campaign planning and drive higher ROI.

TIKTOK HASHTAG CONFIGURATION

Streamline TikTok listening workflows. Configure TikTok hashtags directly with a self-service UI—add up to 10 at a time, track status, handle errors, and maintain full audit trails—scaling TikTok listening with transparency and control.

Sprinklr Social

Innovating social for the modern enterprise

Introducing Sprinklr Copilot for social media management, new channel integrations, and compliance capabilities that redefine how global teams manage and scale engagement.

Sprinklr Copilot for Social

Smarter decisions, fewer clicks. Get instant performance insights, content calendar summaries and social media best practices right within your workflow, reducing manual effort and accelerating social decision-making.

Sina Weibo Integration

Engage global audiences at scale. Manage posts, campaigns, and engagement on Sina Weibo within Sprinklr, driving consistent brand presence across international markets.

Version History

Transparency for every customer review. Access complete edit history for Google reviews, improving transparency, context, and brand response accuracy with deeper customer insights.

Profile Review Feedback

Collaborative compliance made easy. Allow admins to provide granular feedback and advisors to acknowledge changes—driving quicker resolutions and smoother approvals.

Sprinklr Marketing

Elevate campaign collaboration and time to market

Streamline campaign tasks, automate ad actions with copilot and speed up compliance checks to launch campaigns faster and smarter.

Task Management in Campaigns

Drive campaign efficiency with unified tasks. Gain clear visibility and control with unified task views—Sheet, Kanban, Timeline, and Calendar—across campaigns and sub-campaigns.

Sprinklr Copilot for Ads

AI-driven bulk actions made simple. Drive campaign efficiency by managing bulk ad updates through a simple, interactive Copilot experience.

Smart Compliance in Quick Publisher

Stay on brand, in real time. Get real-time AI checks and instant Generative AI recommendations while creating posts, reducing delays and approval bottlenecks.

Unified CXM Platform

Simpler integrations. Safer connections. Greater scale.

Centralize authentication, accelerate API onboarding, and ensure reliable deployments—delivering greater confidence, control, and efficiency.

CENTRALIZED AUTHENTICATION

One place to manage all your credentials. Manage logins and credentials across 50+ platforms in a single interface, creating, editing, and reusing connections without repeated sign-ins to save time and reduce errors.

EXTENSIONS LIBRARY

Plug-and-play API integrations for faster onboarding. Set up integrations with 100+ ready-to-use API templates, integrated with AI Agents and workflows, while maintaining audit controls and versioning for faster, error-free onboarding.

GENAI-POWERED SPEC CREATION

Simplify API integration setup with AI. Use GenAI to generate validated OpenAPI specs from API docs or a URL, reducing manual setup and technical dependency while enabling fast, reliable integrations across formats and platforms.

SANDBOX DEPLOYMENT VALIDATION & VERSIONING

Safer, smarter deployments across environments. Deploy changes safely with pre-deployment checks, version comparisons, and guided conflict resolution, ensuring smoother rollouts, protecting updates, and keeping teams aligned across modules.

Cross-Product Features

ENHANCED TEXT WIDGET

Bring structure and clarity to your dashboards. Create clear, polished dashboards and presentations with bullet and numbered lists, indentation, alignment, hyperlinks, and rich text formatting that persists across saves and screens, making insights easier to read, share, and act on.

Check out Sprinklr’s 20.10 Fall '25 Release

Release notes