Sprinklr’s 26.1 Winter '26 Release
NEW AT SPRINKLR
Take your next leap in CXM with the Winter ‘26 Release
Discover AI-powered innovations that boost productivity, simplify workflows, and elevate customer experiences — all within Sprinklr’s unified platform.
Sprinklr Copilot: Always-on conversational intelligence, purpose-built for every product suite
Insights
Social
Marketing
Service
Turn social and digital signals into strategic decisions.
Explore global social, digital, and news data conversationally. Ask “What is driving the sentiment shift?” and get instant answers, competitive benchmarks, and trend analysis—helping you stay ahead of market shifts effortlessly.
Smarter reporting for social success
Uncover top performing posts and analyze trends for smarter decisions. Quickly summarize editorial calendars to understand channel adoption and content trends.
Optimize campaigns with conversational intelligence
Monitor campaign health, flag anomalies, and surface actionable insights in real time. Ask simple questions to uncover performance trends, troubleshoot issues, and make smarter decisions—without digging through dashboards.
Empower your contact center with AI-native assistance
Agent Copilot speeds up resolution with real-time answers, summaries, and automation. Supervisor Copilot gives instant insights, root cause analysis, and alerts—helping supervisors become more proactive.
Unlock what’s next at Sprinklr
Join us to know more about the upcoming innovations, experience live demos, learn best practices, and gain industry insights from Sprinklr experts.
Sprinklr Service
Smarter service, faster resolutions
Boost supervisor efficiency, streamline workflows, and deliver seamless voice experiences.
VOICECONNECT
Unify Voice and CCaaS for seamless experiences
Integrate voice and CCaaS with secure, enterprise-grade telephony built directly into Sprinklr. Remove the complexity of third-party providers, reduce operational overhead, and ensure global compliance—all while delivering crystal-clear, reliable voice experiences at scale.
DISCOVER & SELF LEARNING WORKFLOWS
Automate workflow discovery and AI agent evaluation
Automatically discover new workflows from past conversations and test existing ones with system-generated scenarios. Improve prompts and approve changes quickly for better containment and efficiency.
Sprinklr Copilot for Supervisors
Empower supervisors with real-time contextual assistance
Instantly access performance metrics and insights through a conversational interface. Ask questions in plain language, analyze trends, and take action to coach agents and improve workflows—all without navigating complex dashboards.
This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
FEATURE SETTINGS
Self-serve feature configuration for improved control
Configure DP-controlled settings directly in the UI. Enable, disable, and adjust features instantly, reducing backend dependency and improving agility with secure, role-based access.
Sprinklr Social
Smarter influence, faster insights and stronger social engagement
Unify influencer insights with Creator IQ, accelerate reporting, create impactful events, and enable secure advocacy with the newest innovations in Sprinklr Social.
CREATOR IQ INTEGRATION
Unify influencer insights
Connect Creator IQ reporting directly into Sprinklr for unified analytics. Get clearer visibility into influencer programs’ ROI and take faster decisions.
LINKEDIN EVENTS INTEGRATION
Promote events, amplify reach
Create and promote LinkedIn events directly from Sprinklr. Attract a relevant audience and generate qualified leads effortlessly.
Sprinklr Insights
Fast-track your intelligence
Accelerate research, activate dashboards quickly and uncover trends on Threads effortlessly with the newest innovations in Sprinklr Insights.
Accelerate research with smart question templates
Leverage a curated library of predefined smart queries to uncover trends and patterns. Gain reliable insights and improve efficiency across research workflows.
Simplify event monitoring for insights
Understand how global events influence your brand with expert-designed dashboards. Activate these dashboards with a single click to get instant insights that drive faster actions during time-sensitive campaigns.
Sprinklr Marketing
Smarter campaigns, centralized insights, better planning
Launch campaigns faster, unify data across paid, owned and earned mentions and optimize resource utilization with the newest innovations in Sprinklr Marketing.
UNIFIED ANALYTICS 2.0
Truly unify data for richer performance insights
Understand how your paid and owned campaigns influence earned mentions. Track performance around specific events.
This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
RESOURCE MANAGEMENT
Optimize resource allocation seamlessly
Plan, allocate, and track resources across campaigns, projects, and tasks. Optimize utilization, balance workloads, and ensure timely delivery.
Cross-Product Features
Design and deploy with confidence
Ensure brand consistency and accelerate workflows with real-time updates and unified controls.
STYLE KIT UPDATES
Streamline design for consistent branding
Update existing Style Kits and apply changes across dashboards and presentations in real time—ensuring brand consistency without recreating templates.