# NEW AT SPRINKLR

## Take your next leap in CXM with the Winter ‘26 Release

Discover AI-powered innovations that boost productivity, simplify workflows, and elevate customer experiences — all within Sprinklr’s unified platform.

### Sprinklr Copilot: Always-on conversational intelligence, purpose-built for every product suite

#### Insights

#### Social

#### Marketing

#### Service

Turn social and digital signals into strategic decisions.

Explore global social, digital, and news data conversationally. Ask “What is driving the sentiment shift?” and get instant answers, competitive benchmarks, and trend analysis—helping you stay ahead of market shifts effortlessly.

### Smarter reporting for social success

Uncover top performing posts and analyze trends for smarter decisions. Quickly summarize editorial calendars to understand channel adoption and content trends.

### Optimize campaigns with conversational intelligence

Monitor campaign health, flag anomalies, and surface actionable insights in real time. Ask simple questions to uncover performance trends, troubleshoot issues, and make smarter decisions—without digging through dashboards.

### Empower your contact center with AI-native assistance

Agent Copilot speeds up resolution with real-time answers, summaries, and automation. Supervisor Copilot gives instant insights, root cause analysis, and alerts—helping supervisors become more proactive.

**Unlock what’s next at Sprinklr**

Join us to know more about the upcoming innovations, experience live demos, learn best practices, and gain industry insights from Sprinklr experts.

## Sprinklr Service

### Smarter service, faster resolutions

Boost supervisor efficiency, streamline workflows, and deliver seamless voice experiences.

#### VOICECONNECT

##### Unify Voice and CCaaS for seamless experiences

Integrate voice and CCaaS with secure, enterprise-grade telephony built directly into Sprinklr. Remove the complexity of third-party providers, reduce operational overhead, and ensure global compliance—all while delivering crystal-clear, reliable voice experiences at scale.

#### DISCOVER & SELF LEARNING WORKFLOWS

##### Automate workflow discovery and AI agent evaluation

Automatically discover new workflows from past conversations and test existing ones with system-generated scenarios. Improve prompts and approve changes quickly for better containment and efficiency.

#### Sprinklr Copilot for Supervisors

##### Empower supervisors with real-time contextual assistance

Instantly access performance metrics and insights through a conversational interface. Ask questions in plain language, analyze trends, and take action to coach agents and improve workflows—all without navigating complex dashboards.

*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.*

##### FEATURE SETTINGS

#### Self-serve feature configuration for improved control

Configure DP-controlled settings directly in the UI. Enable, disable, and adjust features instantly, reducing backend dependency and improving agility with secure, role-based access.

### Sprinklr Social

#### Smarter influence, faster insights and stronger social engagement

Unify influencer insights with Creator IQ, accelerate reporting, create impactful events, and enable secure advocacy with the newest innovations in Sprinklr Social.

#### CREATOR IQ INTEGRATION

##### Unify influencer insights

Connect Creator IQ reporting directly into Sprinklr for unified analytics. Get clearer visibility into influencer programs’ ROI and take faster decisions.

#### LINKEDIN EVENTS INTEGRATION

##### Promote events, amplify reach

Create and promote LinkedIn events directly from Sprinklr. Attract a relevant audience and generate qualified leads effortlessly.

### Sprinklr Insights

## Fast-track your intelligence

Accelerate research, activate dashboards quickly and uncover trends on Threads effortlessly with the newest innovations in Sprinklr Insights.

### Accelerate research with smart question templates

Leverage a curated library of predefined smart queries to uncover trends and patterns. Gain reliable insights and improve efficiency across research workflows.

### Simplify event monitoring for insights

Understand how global events influence your brand with expert-designed dashboards. Activate these dashboards with a single click to get instant insights that drive faster actions during time-sensitive campaigns.

### Sprinklr Marketing

#### Smarter campaigns, centralized insights, better planning

Launch campaigns faster, unify data across paid, owned and earned mentions and optimize resource utilization with the newest innovations in Sprinklr Marketing.

##### UNIFIED ANALYTICS 2.0

###### Truly unify data for richer performance insights

Understand how your paid and owned campaigns influence earned mentions. Track performance around specific events.

*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.*

##### RESOURCE MANAGEMENT

###### Optimize resource allocation seamlessly

Plan, allocate, and track resources across campaigns, projects, and tasks. Optimize utilization, balance workloads, and ensure timely delivery.

### Cross-Product Features

#### Design and deploy with confidence

Ensure brand consistency and accelerate workflows with real-time updates and unified controls.

##### STYLE KIT UPDATES

###### Streamline design for consistent branding

Update existing Style Kits and apply changes across dashboards and presentations in real time—ensuring brand consistency without recreating templates.